ENHANCING DATA PRIVACY IN BIG DATA ECOSYSTEMS: CHALLENGES AND SOLUTIONS

• Dr. Ali Rehman

  Department of Computer Science, University of Lahore, Lahore, Pakistan.

The proliferation of big data ecosystems has significantly transformed industries, enabling advanced analytics and personalized services. However, the integration of vast amounts of personal and sensitive data introduces significant privacy concerns. This article examines the challenges in maintaining data privacy within big data ecosystems and explores the solutions that can enhance privacy protection. Focusing on privacy-preserving technologies, regulatory frameworks, and ethical considerations, the article provides insights into the critical need for a balance between data utility and privacy. The article concludes with recommendations for future research and the development of more robust privacy measures in big data ecosystems.

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Copyright (c) 2024 Dr. Ali Rehman

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