THE FUTURE OF BIG DATA IN PERSONALIZED MARKETING

• Dr. Rizwan Ali

  Institute of Business Administration, Karachi, Pakistan.

Personalized marketing has emerged as a powerful strategy for businesses to engage customers with relevant content and offers. Big Data plays a critical role in enhancing personalized marketing efforts by enabling organizations to analyze vast amounts of customer data and deliver targeted marketing messages. This paper explores the future of Big Data in personalized marketing, examining current trends, technologies, and challenges while providing insights into how Big Data can continue to shape the future of personalized marketing strategies.

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