PRIVACY AND TRANSPARENCY IN BIG DATA ANALYTICS: STRIKING THE RIGHT BALANCE

• Usman Tariq

  School of Data Science, National University of Sciences and Technology (NUST), Islamabad, Pakistan

The exponential growth of big data analytics has revolutionized decision-making  across industries, but it has simultaneously heightened concerns around privacy and  transparency. Organizations are increasingly challenged to safeguard personal data  while ensuring clarity about data practices. This article explores the intricate         relationship between privacy protection and transparency obligations in big data  ecosystems. It presents a detailed analysis of existing frameworks, emerging  technologies, ethical dilemmas, and regulatory landscapes. By identifying best practices and suggesting future pathways, this study contributes to a balanced  approach where innovation and individual rights coexist. 

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