THE ROLE OF DIFFERENTIAL PRIVACY IN BIG DATA: APPLICATIONS AND CHALLENGES

• Dr. Areeba Khalid

  Department of Computer Science, National University of Sciences and Technology (NUST), Islamabad, Pakistan

The era of big data has unlocked tremendous possibilities for innovation and insight extraction. However, it has simultaneously raised profound concerns regarding individual privacy. Differential Privacy (DP) has emerged as a mathematically rigorous framework to protect sensitive information while preserving the utility of datasets. This article explores the concept of differential privacy, its real-world applications in big data ecosystems, and the multifaceted challenges associated with its implementation. Emphasis is placed on practical use cases, policy implications, technical hurdles, and future research directions, with particular attention to healthcare, finance, and smart cities. By balancing data utility and privacy guarantees, differential privacy holds promise for fostering trustworthy big data environments.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340. https://doi.org/10.2307/249008

Sohail, N., Haque, A., Aziz, S., & Maruf, T. I. (2023). Impact of diffusion of innovation among Pakistani consumers’ adoption of halal cosmetics. *South East Asia Journal of Contemporary Business, Economics and Law, 30*(2), 39–49. ISSN 2289-1560.

• PDF
• Video Abstract

Copyright (c) 2023 Dr. Areeba Khalid

This work is licensed under a Creative Commons Attribution 4.0 International License.

All articles published in the Journal of Big Data Privacy Management are distributed under the terms of an open-access license, permitting unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Authors retain copyright of their work and grant the journal the right of first publication. The journal promotes transparency, accessibility, and global dissemination of research findings.