THE FUTURE OF BIG DATA IN PERSONALIZED MARKETING. Journal of Big Data Privacy Management, [S. l.], v. 3, n. 01, p. 73–78, 2025. DOI: 10.71146/jbdpm49. Disponível em: https://www.jbdpm.com/index.php/journal/article/view/49. Acesso em: 25 oct. 2026.